Currently the Community Engagement Editor at the badass, award-winning nonprofit newsroom Prism, I'm a Nashville-born, Oxford-educated, and Portland-based publicist and digital strategist. I make a science of the arts, and an art of the sciences — if you want to know how SEO or analytics are like a poem, or how good content funnels work like mathematical proofs, I'm your girl. (Plus, I'll catch your typos.)
My highlight reel: Under my care, Instagram platforms doubled with no budget, influencer networks quadrupled in size and diversified demographically, Twitter engagement was twice the industry average, overall platform growth hit 37% over the previous year, and my brand's accounts outperformed competitors by >50%
My skills: Twitter, Instagram, Facebook Business/Ads Manager, Facebook & Amazon digital marketing certified, Buffer, Later, Sprout Social, Sprinklr, Hootsuite, Youtube, Adobe Creative Suite (especially InDesign and Photoshop), Canva, HTML & CSS, SEO/SEM optimization, Google Analytics & Adwords certified, Wordpress, Squarespace, Mailchimp, Klaviyo, Microsoft Office, Google Suite, brand voice and style guide development, and knowing when a list has gotten long-winded
My education: BA (Oxon) in English Language & Literature, MA Publishing Media (Communications) — highest possible honors in each
(I use she/they pronouns, and it's pronounced YESH-win-ah; my friends call me Yash which rhymes with "dash")
"It’s clear the care and thoughtfulness that goes into all of Yashwina’s social media promotion strategies. Her attention to detail and enthusiasm is infectious and exciting; Tin House social promo stands out, far beyond even the promo from the Big 5 houses. Yashwina is the social media manager I feel like I trust the most."—Megan Tripp, social media at Random House
"Yashwina Canter is a very powerful witch."— Elissa Washuta, award-winning author